The first step forward.
The past few weeks have been filled with discussion, both internally as a company and as nine individuals in pursuit of social justice. At Kammok, we exist to promote human flourishing through adventure outside, but people cannot flourish when racism is putting lives in danger every day. We believe community is transformative to create lasting change, and we all need to address the racial divide in this country. We champion love as our chief core value, and staying silent about systematic injustice is not loving. As an ally to the Black community, people of color, and underrepresented voices in the outdoors, we are committed to fighting for justice, and to acting on what is right.
Immediately, we are donating to nonprofits, matching employee donations up to $2K to organizations fighting against injustice, inequality, and racism. This isn’t a one-time donation. As part of our ongoing commitment to give 1% of revenue to social and environmental initiatives, we are identifying organizations that build inclusivity and equity in the outdoors so that Kammok can invest and enable them long-term. We've supported Explore Austin since 2017 to empower youth through outdoor mentorship, and we will continue to support as we expand our scope for giving.
We have a platform, and eyes and ears from a receptive community that shares our mission to elevate time outside for all people. We ask our Kammok community to reflect on the impacts you can make. These are our first of many steps to hold us accountable for the change we wish to see. It's on us to work towards change together.
Greg McEvilly CEO/Founder and Team Kammok