Best of #theroolife Sept 22-28th

Kammok Update: Price Changes Coming June 16 Howdy, Outsiders — At Kammok, our mission has always been simple: to help you Go Far and Rest Easy. That mission hasn’t changed—but the world around us has.  By now, we're all aware of the new tariffs and global manufacturing shifts, which have significantly increased our production costs—in some cases, more than doubling them. We’ve done all we can to absorb these increases ourselves—streamlining operations, reducing internal costs, and working closely with suppliers. Still, to keep delivering the quality and innovation you expect, a price increase will take effect on June 16. We’ve intentionally held off on these price changes as long as possible so you can have time to gear up now at current prices. You’ll still get best-in-class gear, but now with added savings before the change. We're also excited to announce new products arriving soon, specifically designed to enhance your experiences with the Crosswing and Swiftlet. Look out for our first new product drop later this week! Let’s keep adventuring—together.   Go Far, Rest Easy Greg McEvillyCEO, Kammok

Our outdoor community is built on seeking adventure. Sometimes this means spending time in harsh weather conditions and challenging ourselves physically, while other times it means having difficult conversations and changing our perspective. In this three-part series, we'll be sharing the stories of individuals redefining what it means to be outside. Written by Luisa Vargas. As the chief of the Cameron County Beach Patrol, Art Hurtado is no stranger to being outside. In addition to recent ultrarunning achievements, he spends his time encouraging people to spend time outdoors. Art at Lower Falls in Yellowstone National Park, September 2020 In pre-pandemic times, Art hosted weekly, open-invitation runs in Brownsville, Texas. He also started the only ocean aquathon in Texas in addition to creating one of the first swim clubs in Texas with the goal of making ocean swimming accessible to all. “It might be intimidating, but with the proper education and training, you’d be able to read the ocean too, and it would make it accessible to anyone,” Art says. Having grown up in the Rio Grande Valley, Art tells us it’s common for kids to grow up without the opportunity to spend their free time exploring nature. He started seeking adventures later in life because connecting with the outdoors wasn’t something his parents prioritized. Like many people in this area, Art’s parents grew up in poverty, and he explains that when you’re in that situation, your time is not spent finding ways to travel. “I think a lot of this culture comes from other people, from your parents, someone has to take you [out into nature],” Art says. We all carry both the weight of our parent’s struggles as well as benefiting from their privilege, and for this reason, we continue to see many of the social inequalities that are passed down over time. “My parents worked up from their poverty to lift me up, so I have the option to go to more places,” Art says. The generational progress means that creating equitable outdoor recreation will take time, but Art knows that like his parents, he has a role to play in this. We all do. His parents paved the way for him to have the opportunities that led him to spend his life outdoors, and he is working to do the same for others. Art in Palo Duro Canyon, October 2020 Art has become a mentor in the community by providing people with guidance on places to go and how to get outside safely. Working for the beach patrol provides him with plenty of willing volunteers to facilitate events that encourage people to swim and run. Even though there are many ways to spend time outside that don’t require extensive travel, it’s difficult to adventure because places like Brownsville are far away from parks and other cities with more recreational areas. The closest major city, San Antonio, is at least 5 hours away. Similar to my conversation with Rocio, Art explains that finding safe and welcoming outdoor spaces close to home is crucial to getting more diverse groups of people outside. “Brownsville’s park department has done wonders for the community in the past 7 years. They’ve poured money into developing trail systems—it’s shined through,” Art says. He is hopeful because he sees things are changing. Especially during COVID, local governments are expanding trail and park systems. Since there is access to green spaces closer to home, people are beginning to explore more.   Isla Blanca Park located on South Padre Island,  August 2019 The layers of inequality in outdoor spaces span generations. However, it’s people like Art who focus on the things they can control who end up shaping their communities and ultimately, the system. If we each focus on encouraging and helping one person to spend more meaningful time outdoors, think of all the lives that would be transformed. Art’s story is a reminder that education and systemic change are the driving force of creating equitable outdoor spaces, but it’s individuals who ignite the movement. Today, I challenge you to elevate time outside for someone in your community. Share your favorite local park with a friend, lend a family member your Kammok gear, show a stranger on the trail your favorite overlook. Here are some other ideas on ways to give adventure: Organizations and companies supporting diversity in the outdoors: Melanin Basecamp Disabled Hikers Venture Out Project

Kammok measured and offset its 2020 carbon footprint and is working to reduce future emissions AUSTIN, TEXAS (April 22, 2021) – In response to the urgency of the climate crisis, Kammok, designer of high-performance outdoor gear to elevate time outside, is proud to announce that it is officially Climate Neutral Certified. Kammok joins 229 other brands that have earned the standard by measuring and offsetting all of their 2020 carbon emissions and reducing future emissions. Climate Neutral Certified is the leading consumer label designating carbon neutrality. It is carried by brands that have voluntarily stepped up to take responsibility for the greenhouse gas emissions generated in the production, operations, and shipping of their goods and services. “Our brand promise is that we create and deliver Adventure Grade. Better Made™ products," says Kammok CEO and Founder, Greg McEvilly. "We believe better made products contribute to more human flourishing, and this is why we are excited to go Climate Neutral. We measured and offset our entire 2020 carbon footprint, and are working to reduce our future emissions. We emitted approximately 7,033 tonnes of carbon, and then offset those emissions by investing in climate change solutions, including renewable wind energy farms and rainforest conservation. Now we're working to reduce our future emissions by minimizing shipping inefficiencies by 25% in 2022, and incorporating more Bluesign approved fabrics and recycled materials into our finished products.” “Kammok and our other Climate Neutral Certified brands are leading the global shift to a net-zero economy by doing what all companies should be doing immediately: measuring, offsetting, and reducing their carbon emissions,” says Climate Neutral CEO, Austin Whitman. “Our label helps consumers identify these brands. It’s a recognizable and trusted symbol that turns everyday purchases into meaningfully positive climate action.” Climate Neutral’s certification is based on internationally recognized standards for carbon measurement, neutrality, and offsetting. Each brand must measure Scope 1, 2, and 3 cradle-to-customer greenhouse gas emissions for the prior calendar year. Then a brand must buy verified carbon credits to offset its entire footprint. This directs investment into critical carbon sequestration projects such as forest conservation, renewable energy, and carbon capture technologies. Finally, brands commit to a reduction action plan to cut future emissions within a 12-24 month timeline, reporting progress on those plans annually. All of the brand’s data is publicly available on Climate Neutral’s website. The process is repeated annually when companies must re-certify. Learn more about Climate Neutral and browse all of the certified brands at climateneutral.org.     ABOUT CLIMATE NEUTRAL Climate Neutral is a nonprofit organization working with brands and consumers to decrease global greenhouse gas emissions. The label, Climate Neutral Certified, is the universal standard in carbon neutrality. It is earned by brands who measure, offset, and reduce their entire carbon footprint, making it easy for consumers to shop with concern for the global climate. To learn more, visit climateneutral.org. ABOUT KAMMOK Kammok designs adventure grade, better made outdoor gear to elevate time outside. From camping hammocks to tents, and weatherproof shelters to versatile trail quilts, Kammok gear allows you to pack less and go further with stronger, lighter fabrics and best-in-class construction. Each Kammok product is backed by our lifetime guarantee. Kammok is a member of 1% For The Planet, a Certified B Corp business, and a Climate Neutral Certified Brand. For more information on Kammok, visit kammok.com

Our outdoor community is built on seeking adventure. Sometimes this means spending time in harsh weather conditions and challenging ourselves physically, while other times it means having difficult conversations and changing our perspective. In this three-part series, we'll be sharing the stories of individuals redefining what it means to be outside. Written by Luisa Vargas. At the beginning of February, we witnessed the power of community. Slim Pickings Outfitters is the first Black-owned outdoor shop in the nation. They’re a fellow Texan business whose home is not too far from ours in Stephenville, TX. Their mission is bringing diversity to the outdoors and building a space where everyone feels welcome and supported. Like most small businesses, the pandemic hit them hard. When The Outbound Collective caught hold of Slim Picking’s struggles, they quickly set up a Go Fund Me, and with the help of social media, in just three days they raised over $100,000 and hit record sales. People saved Slim Pickings Outfitters and everything they stand for. This brings me hope. It’s proof that collective power is real and we each have a part to play in it. If you’re reading this, you likely want to do something to help, and I’m here to remind you that you can. You can start by supporting organizations and businesses led by Blacks, LatinX, Asians, Muslims, Immigrants, LGBTQ+, and people with disabilities. It’s in the intersectionality of these groups that we will bring about transformational change. Today, we’ll be learning about Aleshea Carriere’s life. Listening is one small thing we can all do, but actions still speak louder than words. At the end of this post, you’ll find a list of resources and things you can do to help others like Slim Pickings Outfitters. For now, let’s dive into the story behind Glitz n Grits. Aleshea at Guadalupe Peak: 8,749 feet Aleshea Carriere was 5 years old when she came home from school with a Girl Scouts flyer asking her mom if she could join a troop. This didn’t mean she would automatically be participating in outdoor activities, but her mind was set on being outside. Alesha’s mom volunteered to lead the new group of 20 girls who wanted to take part in this adventure. While Aleshea’s sister’s troop focused on more scientific learning, Aleshea was adamant about getting to do the adventurous stuff.  Girl Scouts became Aleshea’s way of exploring the outdoors. Aleshea and her Girl Scout troop on her first campout at Eisenhower state park Aleshea studied history and political science in college with ambitions to go to law school, but after interning with a law office, she realized it wasn’t for her. Aleshea says she accidentally stumbled into a teaching job but continued to spend her free time in nature and taking pictures. After working seven years in education she decided that it wasn’t a job that fueled her. She decided to quit her job, and that summer Glitz n Grits was born. What started as a food blog quickly developed into a travel and outdoor adventure blog as well. “I heard the song ‘My Texas’ by Josh Abbott after college and realized I had lived here my whole life and hadn’t done half the stuff in Texas,” Aleshea says. She started sharing the outdoor activities she was doing and recognized that she was an anomaly. People were asking her why she was spending so much time outdoors, and that’s when she connected the dots. “The Civil Rights Act wasn’t passed until 1964. So when people ask why Black children are nine times more likely to die from drowning, I explain that my mother was born before 1964, so there was a time she wasn’t allowed in public swimming pools or public places,” Aleshea says. As she began sharing more, more people wanted to learn more. Aleshea enjoying a day of exploring Texas Eventually, Aleshea was asked to come back to Girl Scouts and help plan trips to places such as Arches National Park. Before the pandemic, she led a backpacking troop in Plano. When Aleshea sat down with the girls and asked them what outdoor activities they wanted to do, there were many responses. Aleshea said a little Black girl told her, “I want to climb a mountain.” To which Aleshea responded, “Okay we can do that.” Aleshea recalls that the girl’s eyes lit up as she asked, “Really? You can take me to climb a mountain?” Aleshea replied, “Girl, we’re going to climb a mountain.” Partly, it’s businesses that fail to show a wide range of humans on their platforms. Another part is that people don’t see different kinds of people out on the trails. Not only different races but ages, abilities, and genders.   Aleshea volunteering at Day Camp Aleshea shared several instances where people have stopped her on the trail asking her if she knows where she’s going or what she’s doing. “The number of people that stop us to make sure we know what we’re doing. I think, do you not see the backpacks, poles, and water bottles?” Aleshea says. She also shared that on a trip to Caprock Canyons State Park, she was with a friend who is white and LGBTQ+, and people were shocked when he said he was an Eagle Scout. “When I say yeah people who identify as LGBTQ+ can be in Eagle Scouts, they’ll just look at me,” Aleshea says. At Girl Scouts they have a saying, “you can’t be what you can’t see,” and Aleshea says that can be applied to diversity in outdoor spaces. If we don’t see others who look like us climbing mountains, we begin to believe that’s not a possibility for us. While there is still so much work to do, Aleshea shares the progress between generations. “I was joking with someone that this is my ancestor’s wildest dreams. I’m getting to do things they probably never got to do or would’ve thought of doing,” Aleshea says. Organizations to support: GirlTrek Adaptive Climbing Co  Indigenous Women Hike Check out Trailey’s guide of resources here.